Be the Lord of Your OWN Rings: Build Your OWN Insider Testing Program!

Keynote 5     Start Time : 12:00     End Time : 13:00

Talk Abstract:

Once upon a time in a land not too far from here.
Companies used to make products. Test them in-house.
…and throw them over the wall at their users.

It was a dark time.

We all had NSync CDs. AOL dialup was a thing. You used to go home and binge watch Dawson’s Creek (don’t lie, you did too).

But those days are GONE. What worked then does not work now.

Today, you can’t just create for your customers. You must co-create with them. But how? Come and hear about how one of the biggest software projects in the world, Windows 10 shifted to this paradigm and attracted a community of 16.5 million global Windows Insiders who we have been co-creating with for 4 years. By the end, you’ll know how to set up your own community and fan club and more important, how to co-create with them. Come learn our 10 step process for how you can do this TOMORROW in your own business.

Key Takeaways:

  1. Identify the problem you’re solving. Are you attracting new customers, delighting existing customers, new colleagues, delighting existing colleagues?
  2. How are you co-creating your solution with your target audience?
  3. How are you storytelling to different audiences in different ways per THEIR currency, not yours?

 
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    • Speaker

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      Dona Sarkar - Head of the Windows Insider Program , Microsoft, United States

      Dona Sarkar wishes she’d been born a cat so she could have had nine lives. Since that didn’t work out, she decided to live nine lives in this one. Dona spends her days running the Windows Insiders program at Microsoft, celebrating diversity in STEM fields as a fashion blogger at Fibonacci Sequins, and launching her first fashion line called Prima Dona Style, this fall. She is the author of six works of fiction and nonfiction, including Scattered Ashes, which was deemed “too controversial” by fifteen publishing imprints! Dona feels very fortunate to have found her life’s calling: to help the next generation of creatives prepare for the technical revolution that’s about to transform everything—again.

    • Co-Speaker


      Jeremiah Marble - Microsoft United States

      I believe that everyone on earth who wants to, can learn to code and am committed to spending my career enabling exactly that. For Microsoft, I design, write & tweet things. Previously I was Architect of the Windows Insider Program. In past jobs I worked for the UN, studied climate change, worked at DDD (a social enterprise in Cambodia and Laos), served in the Peace Corps, and tried my hand at a few startups that all failed. In the “real world,” I advise early-stage startups on their strategy, tech, and operations, and write about these incredible experiences. During my off hours, you’ll find me outdoors with my beautiful family and friends. I’ll be the one drinking lattes, negronis, or Sancerre (probably not all at the same time).

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