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Moving to Frequent Releases

  • 18/04/2016
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  • Posted by Rob Lambert

At EuroSTAR in Warsaw next week, I’m going to explain how we moved from releasing our service every 12 – 18 months to releasing weekly.

We made the shift by shifting our thinking. We changed the way the business thought about “testing”. It moved away from testing being a phase done by a few people, to an activity done by all.

I’ll talk about the thinking that lead to the change, and how this change makes the day-to-day life of a tester more interesting. Gone are the days of running test cases and checking for obvious problems. The test team now do exploratory testing, requirements analysis and pair testing with developers.

Releasing frequently makes our work more interesting, feedback loops shorter and improves our ability to compete in the market.

DevOps, cloud, SaaS, continuous delivery and agile; it’s got all the buzzwords in my talk. But more importantly, it’s also got a strong message that epic change can, and in my mind, should, start with testers.

Testers can absolutely change the way a company releases software – and that’s a very exciting place for us to be.

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Rob Lambert (NewVoiceMedia, UK)

Rob Lambert is an Engineering Manager building a forward thinking, creative and awesome development team at NewVoiceMedia. He’s a serial blogger writing about all things product development and testing at You can find Rob on twitter at @rob_lambert. Rob is helping to define software testing for the modern age by challenging stereotypes and defining new ways of organizing and managing testing. Rob is an advocate for many social causes volunteering his time for organisations working in the ICT4D sector. Rob’s personal mission is to inspire testers to achieve great things in their careers and to take control of their own learning and self-development. Rob is also the author of Remaining Relevant, a book about remaining relevant and employable in today’s shifting industry. Rob is married, has three sons and lives in the historic city of Winchester, UK.

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