Let’s Make Our Customers Happy!

W12     Start Time : 14:30     End Time : 15:15

Talk Abstract:

Many good product and project teams try to understand different things when they’re asked to build a new feature. But how do we know whether our reasons are actually good enough? Are we tracking user’s activity and feedback about the feature/product? Do we have analytics in place for all our features? How are we validating that key/value is set correctly for various events in analytics while feature development? How about automating these processes with day-to-day testing?
In this talk, I will share how we did our analysis in order to get better insights for building the right product and adding more value to our customers. I will share my experiences, challenges, etc.

I will cover how we automated analytics and started getting more value out of it after its integration with functional tests and CI. I will also talk about a utility (Sentiment Analyser) we developed which helps us to generate meaningful reports from user’s feedback on a daily basis and figuring out issues which we introduced in production with last release.

These two utilities will be shown in action :)

Key Takeaways:

  1. Bringing a perspective to testing mindset and product team to value analytics testing and user feedback
  2. Understanding value of customer feedback. Figuring out bugs and crashes from feedback
  3. Understanding benefits of analytics and testing them


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    • Speaker


      Rohit Singhal - Quality Engineer , EBAY, Germany

      Rohit is an achievement-driven and focused professional with 5 years of expertise in Quality Assurance Domain. He is an incisive thinker and always looks forward to bringing up new ideas which can make him and his team more effective and productive. He believes in giving back to the community by sharing and open sourcing his ideas. He has hands-on experience of both mobile & web automation and is currently working towards proficiency in ML and AI domain. He pays attention to build a value-oriented team with the right mindset, and feedback culture. He is a versatile professional who enjoys learning new skills, spending time on Quora and playing badminton. He’s on Twitter at @rohsin29 and you can find out more about him on LinkedIn: rohit- singhal

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