Develop a ‘Quality Narrative’ that Communicates the True Value of Quality

Keynote 1     Start Time : 09:22     End Time : 10:15

How can we change the way that people think and talk about quality in our business?

What are the best ways to influence people within our company to ensure everyone has bought into the idea of quality?

In this talk Ronald will go through some of the ideas learnt from companies like Google, Etsy, Airbnb and Twitter in developing an internal narrative around quality that helps them build incredible products.

Key Takeaways:

  1. How to develop a Quality Narrative that communicates the true value of your quality team throughout the company.
  2. How to influence those around you to buy into your narrative
  3. How to align the different teams and their activities towards a shared goal to contribute to the overall growth of the company.


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  • Speaker


    Ronald Cummings-John - Co-Founder, Global App Testing, UK

    Ronald Cummings-John has spent years building companies and writing software. After selling his first start-up, he’s now scaling up Global App Testing – a VC backed crowdsourced testing platform with over 25,000 professional testers globally, selected as one of the fastest-growing tech companies in the UK.

    Ronald is the author of the definitive, best-selling book on testing, ‘Leading Quality: How Great Leaders Deliver High-Quality Software and Accelerate Growth.’ ( His passion for quality assurance has taken him around the world, working with the top QA and product teams from companies such as Etsy, Microsoft, King, Spotify, eBay and more.

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