Year End Offer - Save up to 50% on tickets - Book Now

EuroSTAR Conference

Europe's Largest Quality Engineering Conference

Tutorial I

Simplicity: Distilling and Refining Test Communication

Rick Tracy

13:30-17:00 CEST Tuesday 7th June

This workshop, which uses the idea of simplifying how we communicate among ourselves and others, aims to distil the core results of testing into a much easier to understand and thus much easier to communicate message. Often enough we end up using too much industry jargon and test language, and this ends up diluting out message and the value of our communication. Once we’ve distilled the message to someone direct and valuable to all, we can much better target specific audiences with a refined message.

My goal is that participants leave the workshop with a good understanding of why their valuable messages don’t always come across, what they can do about it and how they can apply those skills regularly to their every day work. We’ll explore several techniques to make a clear overall message and to make refined valuable messages no matter who the stakeholder is.

Simply put:

Come learn how to speak plainly and dazzle the world anyway.

What you will learn

  1. Being understood is more important than being impressive
  2. Simple language works
  3. It's easier to move from simple to complex than from complex to simple

Session Details

  • Introductory
  • 3.5 hrs
  • Interactive Tutorial
  • Measuring & Delivering Value
Buy Conference Ticket

Watch this video to hear more from Rick Tracy about his tutorial, ‘Simplicity: Distilling and Refining Test Communication’.

We look forward to welcoming you to EuroSTAR 2022.

Session Speaker

EuroSTAR 2022 speaker Rick Tracy

Rick Tracy

Test Pathfinder – Hapalion Consultancy, Netherlands

As a life-long student of human interaction and system optimization, I regularly delve into either or both subjects to find a new angle on improving testing as a craft. Taking on the title of Pathfinder I try to live up to the role by finding new perspectives, advancements and enhancements for testing and organizations in general. I’ve worked for retail, finance, medical and a host of other types of clients and projects. Using this variety of industries I’ve done my best to mix my experience together with that of hundreds of test experts and learning consultants, often engaging both the technological and psychological sides of testing. My interest always remains in the individual, and how each person has something to add to the body of knowledge. Stories are a constant in my life. As such, I dedicate much of my training and leisure time to seeking, hearing and continuing the stories of others. I enjoy conference for just such a reason, where we all can come together to share our slice of life and learn from one another.

BACK TO PROGRAMME

Year End Saver

Save 30% on individual tickets until December 31st.

Book a group and save even more. Teams save 50% – the more you bring, the more you save.

Individual

From €1,610

save 30%

BOOK TICKET

Groups

From €1,176

Based on 10 Tickets

Book Group

Stay in the Loop

We want to ensure you never miss important announcements, updates and special offers from EuroSTAR.