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Tutorial F

Why Are You So Obsessed With Me: Building a Personal Brand in the era of AI…WITH AI

Dona Sarkar

09:00 - 17:00, Monday 15th June CET

Your personal brand is what people say about you when you’re not in the room.

Yes, we all KNOW this, but does it matter in this era of AI, where so much of our work can be automated or replaced by the latest AI tool du jour?

Actually it matters EXTRA. We’ve all seen those “AI slop” articles that we immediately skip over. Or those cringe AI-generated LinkedIn posts. Our brains are instinctively starting to filter out all AI-generated content and our mistrust of anything we see on screens is rising.

SO what does this mean for you? This means that the whole concept of, “It’s not WHO you know. It’s not WHAT you know. It’s WHO knows WHAT you know ” matters more now than ever before for your career growth AND business opportunities.

People are only going to want to hire/work with people they know are REAL and TRUSTWORTHY.

In this interactive workshop, learn step-by-step how you can build up a solid and reputable personal brand while using AI as an INVISIBLE image consultant. You will first use AI to creep on yourself and see what people are saying about you. Then, you will figure out what you WANT them to say, then you will put a personal brand plan together so the RIGHT people know what you can do.