Year End Offer - Save up to 50% on tickets - Book Now

EuroSTAR Conference

Europe's Largest Quality Engineering Conference

Track Talk Th6

Nudging the Quality

Martin Pihl

10:00-10:45 CEST Thursday 9th June

One of the issues a test professional faces early in their career, and periodically afterwards (for instance when joining a new team) is, “How do I make myself heard and seen?” I myself have often made the assumption that in order for testing to be visible and quality to be focused on, you must take center stage. Do big things! Own the room!

But what if that’s wrong? What if instead you achieve the best results by doing small, almost imperceptible activities? This is a theory explored in the socio-economic concept of Nudge Theory. It “proposes positive reinforcement and indirect suggestions as ways to influence the behavior and decision-making of groups or individuals”.

I took the learnings that are expressed in this concept and applied it to the development process in different teams in my company, and “nudged” the teams towards a greater understanding of quality, and a larger shared responsibility for quality.

What you will learn

  1. You don't need to go big to achieve results
  2. Quality is the entire team's responsibility
  3. Nudging a group of people is a valid approach

Session Details

  • Intermediate
  • 45 Minutes
  • Includes 15mins Q&A
  • People, Teams and Culture
Buy Conference Ticket

Session Speaker

EuroSTAR 2022 Martin Pihl

Martin Pihl

Head of QA – Memmo, Sweden

Martin is one of those guys you meet and just think, “man, it’s fun talking to this guy, you know?” He comes from the south of Sweden (Malmoe) where he currently lives with his beautiful wife and 2 lovely sons in a smallish row-house. Which apparently, takes time and effort to maintain. Who’da thunk, right? Fun fact: if you forget he is from Malmoe, he will remind you. More than once. Martin studied System Engineering at Lunds University, after which he started a traineeship in test. He never looked back. In short, a good guy. You’d like him.

BACK TO PROGRAMME

Year End Saver

Save 30% on individual tickets until December 31st.

Book a group and save even more. Teams save 50% – the more you bring, the more you save.

Individual

From €1,610

save 30%

BOOK TICKET

Groups

From €1,176

Based on 10 Tickets

Book Group

Stay in the Loop

We want to ensure you never miss important announcements, updates and special offers from EuroSTAR.