Why Are You So Obsessed With Me: Building a Personal Brand in the era of AI…WITH AI

Dona Sarkar

09:00 - 10:00 CEST, Tuesday 16th June

Your personal brand is what people say about you when you’re not in the room.”

Yes, we all KNOW this but does it matter in this era of AI where so much of our work can be automated or replaced by the latest AI tool du jour?

Actually it matters EXTRA. We’ve all seen those “AI slop” articles that we immediately skip over. Or those cringe AI-generated LinkedIn posts. Our brains are instinctively starting to filter out all AI-generated content and our mistrust of anything we see on screens is rising.

SO what does this mean for you? This means that the whole concept of, “It’s not WHO you know. It’s not WHAT you know. It’s WHO knows WHAT you know ” matters more now than ever before for your career growth AND business opportunities.

People are only going to want to hire/work with people they know are REAL and TRUSTWORTHY.

In this interactive workshop, learn how you step-by-step can build up a solid and reputable personal brand while using AI as an INVISIBLE image consultant. You will first use AI to creep on yourself and see out what people are saying about you, then you will figure out what you WANT them to say, then you will put a personal brand plan together so the RIGHT people know what you can do.

Let’s do this!

Session Speakers

Dona Sarkar

Microsoft, USA

Dona believes that you are one experiment away from being your most powerful self at work. And yes, in life!

Currently at her day job, she’s running 100 experiments as the Chief Troublemaker of the Microsoft AI and Copilot Extensibility Program. Her goal is that people all over the world can use Microsoft’s AI and Copilot programs to reason over their OWN data and truly make AI useful for their business.

Dona’s also a keynote speaker (fave audience is corporate leaders like YOU), a multi-published author (it turns out fiction writing is useful in software!), the owner of the ethical luxury fashion brand called Prima Dona Studios and she has recently become a wine bar co-owner and is studying to be a sommelier.

A few years ago, she was named one of Fast Company’s 100 Most Productive People and Cosmopolitan magazine’s Businessperson of the Year for her multi-faceted (aka weird) life. And yes, she is always ready to get on a plane and come see YOU.

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