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EuroSTAR Conference

Europe's Largest Quality Engineering Conference

Track Talk T16

Feedback loop from hell

Davy Kenis

14:45 - 15:30 CEST Thursday 5th June

Ever felt like your QA process or organisation is stuck in a endless, unproductive loop? Welcome to the feedback loop from hell – a vicious circle of ineffective testing, broken communication and flawed processes that seem impossible to escape.

In this session we’ll uncover the most common QA anti-patterns (disclaimer, yes AI is one of them) that trap teams and organisations in this loop. We’ll cover test automation, testing bottlenecks and the false comfort of high test coverages.

Using examples from your day to day job, we’ll  learn how to detect those anti-patterns before they take hold, and more importantly, how to break free. Expect practical advice and strategies to turn your QA process into a well-oiled feedback machine that drives continuous improvement, rather than endless frustration.

Key takeaways:

  • How to identify the early signs of QA anti patterns that waste time and energy.
  • Practical techniques to escape common testing pitfalls, like the over-reliance on automation and the “gatekeeper superhero” mentality.
  • Strategies to create a balanced, effective feedback loop that drives real improvement in product quality and team collaboration.
  • Real life examples of teams who escaped the “feedback loop from hell” and transformed their QA process.

What you will learn

  1. Identify different anti patterns in our SDLC.
  2. Learn how to deal with anti patterns as a QA Expert or Software Engineer.
  3. Go back to the office with a backpack of ideas to change as of tomorrow.

Session Details

  • Intermediate
  • 45 minutes
  • Includes 15 mins Q&A
  • Testing methods for continuous improvement
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Check out this video from Full Name to hear more about his talk, ‘Speaker’s Talk Title’.

We look forward to welcoming you to EuroSTAR 2025.

Session Speaker

Davy Kenis

AE, Belgium

Davy Kenis is a (technical) QA coach who helps out several companies to structurize and improve their Quality Assurance DNA. Over the past 15 years he was able to work in different kinds of domains: Telecom, Banking, Logistics, B2B, both national and international organisations. He started his career as a test exert, being passionate about building quality in every aspect of the SDLC. Today he focuses on helping organisations in realising their goals while delivering qualitative products and services. Davy has found his passion within public speaking where he sees it as a mission  to inspire and entertain an audience.

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