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EuroSTAR Conference

Europe's Largest Software Testing Conference

Keynote

Moving to Frequent Releases – the 10 Communication Principles that Support Rapid Change

Rob Lambert

09:15-10:15 CEST Wednesday 29th Sept

Shifting your delivery approaches to add more value to your customers requires epic amounts of good communication. Winning over hearts and minds, convincing people to change their behaviours and aligning people around the True North, all require effective communication.

In this talk, Rob will share how his team moved from 14-month releases to weekly releases in just over a year – and almost all of it was to do with effective communication.

Politics, curbing dysfunctional behaviours, creating a strategy, dealing with failures, working well with other departments, setting goals and moving people into action, were the name of the game.

Rob will share with you his 10 scientific principles of communication that he teaches in his award-winning workshop, and how each one lends itself to bringing about change. Along the way Rob will explain why change is important, how communication aids in engagement and how change is constantly emerging.

Rapid delivery is not about new tech and shiny agile ways of working, nor is it about command and control, it is about the subtle art of painting a bright future, creating a strategy, aligning people around that future, focusing on behaviours and routines, and finally, learning your way through it.

All of this requires exceptional leadership and compelling communication. Rob will cover how enthusiasm plays a part, how listening is the greatest compliment you can give someone, why knowing your audience is crucial, how body language shows your true emotions and how to move people into motion by using emotion.

It will be a rollercoaster ride and after the talk, you will have 10 communication strategies you can apply straight away, if you’re trying to move people into motion and bring about change.

Rob will share stories, insights and paint a real picture of what was a difficult journey, but one that helped a start-up go from barely making payroll to being bought. It’s a classic tech company story and Rob is humbled to have been part of it. But it wasn’t easy – and the key to success wasn’t tech, nor test approaches, nor test driven development, nor scrum or MoreOrLessSafe – it was people. And people require effective communication to bring their best self to work.

What you will learn

  1. 10 useful, science based, communication techniques to use whenever you are trying to bring about change or sell a new idea
  2. How to move from long releases to short releases by putting testing at the heart and shifting the risks into production
  3. How to create a strategy and bring it to life.

Session Details

  • All
  • 1 Hour
  • Live Q&A
  • Coaching & skills development
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Check out this video from Rob Lambert to hear more about his talk on the 10 Communication Principles that Support Rapid Change

We look forward to welcoming you to EuroSTAR 2021, 28-30 Sept!

Session Speaker

Rob Lambert EuroSTAR Speaker
Best Tutorial Winner 2015 and 2019

Rob Lambert

Consultant – Cultivated Management, UK

Rob Lambert is on a mission to make management more interesting, rewarding, and fun. It’s an uphill struggle. Rob started his career as a software tester, became an engineering manager, and then made the logical move sideways to HR, before setting up his own management consulting company.  When he’s not talking all things management, he writes books, help parents remain employable, takes photos of cars, podcasts about stationery, explores the English countryside with his family, and writes TV and film scripts. His biggest achievement to date is surviving parenthood to three boys. Interestingly, he hopes they grow up with their mothers bone structure as Rob has broken almost every bone in his body and spent most of his teenage years at the Accident and Emergency hospital.

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