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Expo

What you can expect at the EuroSTAR 2021 Expo

September 16, 2021 by Fiona Nic Dhonnacha

The 29th annual EuroSTAR Conference is almost here, and we can’t wait to bring you 3 awesome days of testing, learning, and connecting with the global testing community.

A very important part of the conference is the Expo area: it’s a great place to visit between sessions, and draws some of the biggest companies in the world armed with solutions for you. Stay on top of what’s new in testing tools, check out tons of cool demos, get 1:1 help on video chat, add new processes to your testing toolkit… and of course, win prizes and bring home some cool swag.

Visit the Expo booths throughout the conference to find out how you can get your hands on the incredible prizes below – we’ll see you there!

A big thank you to our Platinum Partners Inspired Testing, Tricentis and Xray; Gold Sponsors Digitate, mabl, Saucelabs and Test Rail; and all our brilliant exhibitors. Check out all of our 2021 exhibitors.

Remember – you can save 20% on your EuroSTAR 2021 Ticket with one of our Expo Partner Codes – see their individual partner pages for more!
GET YOUR TICKET TO EUROSTAR

Inspired Testing

Platinum Partners at EuroSTAR 2021, Inspired Testing are a pure play testing company that can help you deliver exceptional software. Join Clinton, Lloyd and Steve at the Inspired Testing booth and enter their draw to win a Star Wars: Millennium Falcon Lego Set*.

Tricentis

The Tricentis team will be on hand to discuss and demonstrate how their AI-based, automation platform dramatically increases software release speed. They also have have a fantastic prize of Air-pods Pro* for attendees who enter their draw.

Xray

Helder, Ines and Tonislava are delighted to be back at EuroSTAR and they have a €100 Amazon gift card for one lucky visitor to their booth. Visit them during EuroSTAR and discover why Xray are the #1 Manual & Automated Test Management App for Quality Assurance in Jira.

GET YOUR TICKET TO EUROSTAR

Digitate

Call to the Digitate booth at EuroSTAR 2021 and enter their draw to win a subscription to Masterclass. Digitate is a leading software provider bringing agility, assurance, and resiliency to IT and business operations and their team are looking forward to meeting you.

Mabl

Mabl enables software teams to increase test coverage, speed up development and improve application quality. This is their third EuroSTAR and you’ll get to meet Eddie, Jordan, Reed and Leah. If you fancy a getaway, they have a €200 Airbnb gift card up for grabs.

Sauce Labs

Having run more than one billion tests on the Sauce Labs cloud, the team; Madeline, Frederico and Hector are looking forward to meeting everyone. They have some saucy swag* available for our EuroSTAR attendees so don’t forget to stop by and say hi!

Test Rail

The TestRail Team is excited to be part of EuroSTAR! Stop by TestRail’s booth to learn how to build a better testing process, increase coverage, and ship releases with more confidence (and enter to win your very own International Space Station Lego Set!).

GET YOUR TICKET TO EUROSTAR

Applause

If you like to shop online, you should chat with Tom and Niki from Applause as they have not one but four €50 Amazon Gift Cards to giveaway. Visit their booth and find out why Applause is a worldwide leader in enabling digital quality.

Eficode

The leading DevOps company in Europe, the Eficode team, Timo and Kalle, are excited to be exhibiting at EuroSTAR for the first time. They love learning as much as we do and have free seats for lucky attendees to access the Eficode Academy training!

EPAM

Win some cool EPAM merch including a mini screwdriver set & light, notebook camera cover, 8gb pendrive, pen, self-adhesive screen cleaner, 4000 mAh powerbank, variety of card holders, metal straw. Jozsef, Pavel and Elizaveta are looking forward to meeting you.

Global App Testing

Global App Testing is a trusted partner for Facebook, Google, Microsoft, Instagram and many more. Swing by to meet Daniel, Fahim and Michael during EuroSTAR 2021 and you could win a pair of VR Goggles*.

Inflectra

Join the Inflectra team at their booth and enter their draw for a pair of Apple Air-pods*. In addition to the cool prize you’ll hear what makes them a market leader in test management, test automation, application lifecycle management, and enterprise portfolio management space.

GET YOUR TICKET TO EUROSTAR

Leapwork

The Leapwork team will demonstrate how Leapwork breaks down the barriers between humans and computers with an entirely visual no-code system. Plus they have a RAINS backpack* & some swanky swag for the EuroSTAR attendees who enter their booth draw.

Noesis

The Noesis team will be on hand at EuroSTAR to discuss how their services and solutions support clients in digital transformation. This year they are offering a free trial of their NTX tool (Ngine Testing Experience) which you can claim on their booth.

Parasoft

Stop by the Parasoft booth at EuroSTAR and enter their draw to win an IPA tasting session* with a private virtual brewery tour for your team (up to 10 people).  Learn how Parasoft supports the embedded, enterprise, and IoT markets.

SmartBear

Cliodhna, Edwin and Colin are excited to chat with you about SmartBear tools; Swagger, Cucumber, ReadyAPI, Zephyr, TestComplete – used by 7 million developers, testers, and operations engineers. They have a €200 gift card for one lucky EuroSTAR attendee!

*Please note that photos are representations only. All prize details will be provided by each partner and these photos do not indicate the exact make or model of what is being provided.

The EuroSTAR Conference hosts the largest software testing expo of testing tools and service providers. You’ll get to meet and speak with a host of solutions providers who can help your team deliver on projects and achieve company targets. Chat with them in their virtual booth and stop by their demo sessions which offer learning opportunities to all attendees.

This is all part of three jam packed days at EuroSTAR 2021. Kicking off on Tuesday 28th September with 14 half day tutorials, followed by Wednesday and Thursday’s line up of inspiring keynote speakers, energetic lightning talks, engaging track talks from across the globe and a wide variety of bonus community sessions.

EuroSTAR Limited Edited T-Shirts

On top of all of the fantastic partner giveaways at EuroSTAR this year, we also have a number of limited edition EuroSTAR 2021 ‘Engage’ t-shirts. If you want to get your hands on one of these, watch out for pop up opportunities during all 3 days of the conference. Hint… the more you engage the more chance you’ll have 🙂

If you haven’t yet bought your ticket, check out our Expo partner pages linked about for a 20% discount code.

See you there!

Filed Under: EuroSTAR Conference, EuroSTAR Expo, Virtual Conference Tagged With: Expo

How to make the most of exhibiting at EuroSTAR Online

June 11, 2020 by Ronan Healy

Join these industry leaders in our Expo.

Exhibiting at EuroSTAR is one of the most cost-effective ways of getting your products and services in front of customers- as long as you’re ready to work hard to maximise your presence! On average, 75% of visitors to an exhibition are there to buy, or plan to buy in the future. The EuroSTAR audience is a highly qualified audience – so make sure your pitch is just right for them.

Exhibiting at EuroSTAR Online allows you to truly interact with potential customers and showcase your products to influential decision makers. Industry research and reports show that virtual events attract double the attendance of the previously planned live event.

To maximise on this opportunity, you first need to decide why you are exhibiting, and what you want to achieve. Have some specific, measurable targets in mind – for example,  get 300 qualified sales leads, or conduct 50 research interviews.

 Download Expo Brochure

Make sure your online presence is smart, attractive, visible and reflects well on your company. For physical events, it’s good to have one person in charge of every aspect of the event. EuroSTAR is happy to work with your whole team to familiarise you  with the virtual world.

Some studies suggest that 80% of stand success is down to your staff, so train them thoroughly and ensure they are working hard throughout the day. If you can invite people, do. Use social media, email messaging, and your website to get the message out and invite potential customers to your stand. Don’t forget, EuroSTAR Online has a free Expo Access ticket available to everyone. It is good to formulate a plan for how you will follow up all of your leads.

It’s important to let people know you are there during the conference – make the most of your virtual speaking slot, and run a prize giveaway to encourage visitors to your booth – we will provide you with all the reporting and analysis  information of those who visited and interacted with your booth! It’s easier than ever to get in-depth information on your prospective leads.

Standard best practices suggest asking open-ended questions to encourage prospects to talk about their business, issues and needs. Exhibiting at EuroSTAR Online offers you the ability to video chat with prospects at your booth.Similarly to physical events, your aim is to speak to as many prospects as possible.
Once you get the information of the visitors to your stand, have a clear nurture journey prepared. Listen to your prospect and sell the benefits, not the features, of your products or services. Make sure you can explain how your business can solve their problems. EuroSTAR Online is a three-day event, so have daily team debriefs to help you understand what you can do better the following day.

Classify all leads – don’t just take details; ensure you know who the person is and what they’re looking for, so your follow-up is personal and relevant. Remember why you are there – stay focused on your objectives. Talk less and listen more to draw more insights out of your prospect. At the end of the event, conduct a show debrief with the stand team, and identify what went well and what didn’t.
52% of EuroSTAR attendees are decision makers, so be sure to follow up leads with a personalised message or call. You may need to contact them on average six times before they convert. Make use of all the information you have gathered. For example, use attendee feedback to drive future product development.

I hope you’ve found this helpful, and keep an eye out for more articles on making the most of your partnership with EuroSTAR. If you have any questions, contact me at [email protected].

Sign up as a 2020 EuroSTAR Online Sponsor Here.

Filed Under: EuroSTAR Expo, Virtual Conference Tagged With: Expo

Expo Hero Winners

June 24, 2019 by Suzanne Meade

The EuroSTAR Conference experience is second to none. For over 25 years, EuroSTAR has provided a welcoming space for the largest European gathering of testers and quality assurance professionals.

In addition to the unbeatable learning sessions, EuroSTAR encompasses the largest Software Testing Expo in Europe. Within the Expo, each company that exhibits also contributes to the overall atmosphere of the conference. Over the years, many Expo partners have helped to enhance the delegate experience with unique activities and experiences.

This year, we wanted to ‘up the game’ so we put it to the testing community of test tool and service providers to tell us what unique activities or experiences they could bring to #EuroSTARConf 2019. We raised the stakes by offering an Expo exhibitor package worth €5,500!

Wow did the community respond!!!

We received so many entries and suggestions it was a massively difficult decision for the team to decide the winner. Eventually after hours locked away in a boardroom (with no coffee!!!), the winner was announced …

2019 EuroSTAR Expo Heroes
mabl logo

We are delighted to be welcoming mabl to the EuroSTAR Software Testing Conference in Prague. We loved their energy and approach to the challenge and know our delegates will too! The team at mabl really thought about the experience element and they also took note of our 2019 conference theme of ‘Working Well’.

Working Well is about balance. Software engineers, QA professionals and testers need to be able to “balance” speed and quality, particularly in DevOps. To help emphasise the need for balance (and keeping it fun), mabl are going to have a balance board at their Expo booth.

Yes, you read that correctly! All EuroSTAR attendees can try it out and see if they can balance successfully! There are raffle tickets given to all successful balancers with a cool prize up for grabs at the end. The longer you stay on, the more raffle tickets you are given! How fun is that?

We loved this idea and how it fits with the conference and our eternal search for balance in this hectic working world. We hope you will join us in Prague and pay a visit to the mabl booth in the EuroSTAR Software Testing Expo.

mabl balance board

mabl will be joining a wide range of test tool and services providers at EuroSTAR – check out the additional Expo partners.

If you haven’t been before, the annual EuroSTAR Software Testing Conference is an amazing celebration of the craft of testing in Europe. It is the largest conference on testing in Europe with the biggest variety of topics. The conference takes place in November in a different European city each year. The conference is held over 4 days with over 60+ sessions including tutorials, workshops and talks as well as non-stop networking.

At EuroSTAR, we believe in the power of community and we help the testing community to build powerful connections!

Filed Under: EuroSTAR Conference, EuroSTAR Expo, Test Automation, Uncategorized Tagged With: Expo, software testing conference, software testing tools, software tools, Test Automation

6 Benefits of Exhibiting at a Conference

January 29, 2019 by Fiona Nic Dhonnacha

Does your company offer a service or product that is critical to delivering a decision advantage? The opportunity to meet with and showcase your services to prospective clients should be viewed as a distinct marketing advantage. Knowing what your audience and business goals are, exhibitions provide a great platform to build strong relationships. with key people in your industry. Although social media is a booming industry, nothing beats a face-to-face marketing that can help gain quality leads. Exhibitions can also provide the opportunity to meet new faces and open your business to new markets. 

By exhibiting at a business expo you also have the opportunity to meet a large target audience under one roof and in one day, that could take your sales team a number of months to reach. This saves time and reduces the period required to close a sales lead.

Here are the top 6 reasons why you should exhibit at a conference Thinking of exhibiting at a Software Testing Conference in 2019? Here are 6 reasons why you should. Let’s use EuroSTAR Expo as an example. 

 

Promote Yourself

In today’s world, people tend to gravitate toward experiences that are authentic and real. And potential customers are more likely to believe a real person standing in front of them over an advertisement about how good a certain product or brand is. This is where exhibitors come in.

 

Brand Trust 

Let’s face it -if you exhibit then you are more likely to be considered a serious business player. According to new marketing trends for 2019, personalized promotion, face-to-face promotion is going to be more crucial than ever. Additionally, if you exhibit regularly your product can be perceived to be popular and indeed successful.

 

Educate Customers and Prospects

Exhibiting at EuroSTAR, for example, can help you reach out to potential customers and tell them why your business is the right choice for them. You will educate and help them understand what your business is about. 

 

Visibility

In a world of strong competitors that are growing at a rapid pace, you need to be constantly looking for new ways to get out there and be visible. So you may you a fantastic online presence but to strengthen and grow there also needs to be a level of real visibility. Exhibitions can be ideal 

 

Network with Testers 

What better way to build strong connections than meeting and networking with software testers? At EuroSTAR, tea and coffee during breaks and lunch time is served at the expo. And this is where the amazing expo has time to shine. 

 

Generating Customers

At the end of the day or conference, you want to gain more customers for your business! At EuroSTAR we have a long list of exhibitors that showcase their business for years now and at a satisfactory rate. You can see some of the 2019 exhibitors that have already signed up here. 

 

These are just some of the many benefits associated with exhibiting your business at an expo.  It’s important to spend some time doing the research needed for potential expos to find opportunities that will reap the greatest benefit for your business. 

Filed Under: Uncategorized Tagged With: Expo, software testing conference, Webinar

Real Customer Case Study Winner 2018: Xpand IT

January 7, 2019 by Ronan Healy

2018 was the third installment of the vendor-led case study which featured on the 2018 EuroSTAR Software Testing Conference as part of our Real Customer Case Study. This initiative was specifically designed to give EuroSTAR exhibitors an opportunity to feature on the programme and bring them close to the action. This route is a simplified version of the call for speakers and gives an exhibitor a 1/30 chance of being part of the highly sought after 2018 programme. 

Xpand IT were the 2018 winners with their test management tool, XRAY. This tool completely changed the dynamics of their customer Swiss Federal Railways (SBB). To find out more check out their session (which turned out to be one of the most popular sessions at EuroSTAR 2018) below:

 About The Tool

Xray is a complete Test Management Tool for managing both manual and automated tests and is seamlessly integrated with Jira. It is a full-featured app that does not require any other software n order to run. It supports the entire testing life cycle: test planning, test specification, test organization in flat or hierarchical way, test execution and test reporting. Xray also supports automated tests that can be run with Cucumber and has integration with other test automation frameworks like JUnit, NUnit or Robot.

With over 4.000 customers in 65 countries, Xray is the fastest growing Test Management app for Jira.

 

Customer Background

SBB is the backbone of the Swiss public transport system, and day-to-day rail operations are the basis of what they do.

Switzerland opened its federal railway system in 1902. Today, more than 33.000 employees in 140 different professions, along with 600 self-developed and several off-the-shelf applications work together to operate an internationally integrated railway network. Despite the size, SBB maintains the world’s most accurate arrival and departure schedule. The Swiss railway system is a model for other railways around the globe.

 

Customer Challenge

SBB  used HP ALM for 12 years. It had more than 100.000 test cases, many more test runs and 1.000+ trained employees helped ensure that operations stay on track. However, users started to boycott the tool due to the lack of integration in SBB’s existing toolchain and because of all the communication problems that arouse around using other terms for the same things.”

Besides the general IT problems of a big company like SBB, software testers were facing the typical challenges of IT departments that grew too fast and were forced to have management overhead for controlling these many employees. Strictly sticking to IEEE829, they first had to write a test plan for that specific project or team, quickly realizing the master test plan or overall test strategy was not helping or even forcing them to spend time in ways that would not benefit neither the project during its run time nor the company on the long run.

The Approach & Solution

Since SBB’s Agile Transformation, several kinds of experiments are allowed without manager approval, as long as you stay within certain constraints, so they started to search for a test management tool that would improve the collaboration within the team and be less expensive.

But before buying a new tool, the stakeholders made their interests clear:

a) Reduce number of floating user licenses in old tool to gain money for the new tool

b) Protect the already existing test cases and test results

c) provide a stable and easy process on how to train users on the new tool and how to support them

So, after calculating business cases and setting up internal online documentation and support contacts, SBB purchased an XRAY unlimited company license.

By using Xray, SBB was able to work with Jira in all their test management processes. The tool allowed testers to manage all their tests and executions as Jira entities with all the power of the customized screens, fields and workflows, not just regarding the manual testing but also the automated testing. It also had an included REST API that would help SBB in their current and future integrations with several testing frameworks used in load tests, Functional Testing, UI Testing, security testing and others, as well a direct integration with CI tools like Jenkins and Bamboo.

Reporting and Requirement Traceability was something very important for SBB and now test managers and project managers are able to check the test coverage status directly from the issue screen in Jira as well as having a dedicated Requirement Traceability Matrix Report.

With more than 100.000 test cases, XRAY offered the ability, not just to organize tests in a flat way for those teams who would like a more agile like approach, but also to organize them in the Test Repository with tree-like organization at the project level. This way users can hierarchically organize Tests within folders and sub-folders, similar to what was found in older tools. Regarding the planning executions, Xray offered the ability to create test plans for tracking a set of tests and planned or ad hoc test executions; all this with the possibility to have consolidated results.

XRAY helped Swiss Federal Railways move 25.000+ test cases from HP ALM in just 6 months, and paid for itself in only 3 months. XRAY has cutting-edge UX and integrations into the rest of the development toolchain. Now, even teams without a prior test management tool come to XRAY.

Takeaways 

With the new tool many things came unexpected, but luckily for SBB it went far better than expected.

“Give the teams the tools they need, the tools that enable collaboration, ease human-to-human communication and help decrease misunderstandings. When team members have more transparency, they develop more respect for the work of others and therefore have a better understanding what really drives the other persons in the team”, says Andreas Wieczorek, Senior Test Manager and Team Leader at SBB.

What really impressed SBB the most was that all the different specialists outside the teams, normally refusing to even read test cases, are now eager to catch a test case that is freshly written or even write it by themselves. “Those people love test cases, and what drove them away was a tool lacking every collaboration feature.”

Team members now freely contribute to the growing user number of XRAY: be it translations, finding solutions for issues other teams have or helping them to set it up or even organize calls with the supplier and do internal know how transfer meetings.

“For me personally, the agile movement within SBB plays a big part of it, but the integration of new tools that put collaboration as first priority is equally necessary”, notes Andreas.

Filed Under: EuroSTAR Conference Tagged With: EuroSTAR Conference, Expo, software testing conference

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