At the EuroSTAR Conference EXPO, we’re all about creating engaging, interactive experiences for our delegates, it’s a fun and rewarding challenge for attendees, and a fantastic way for exhibitors to connect with more visitors.
What is Passport Around the EXPO?
The Passport Around the EXPO is an exciting delegate challenge designed to get attendees actively exploring the EXPO floor. Every delegate will receive a ‘passport’ in their conference bag displaying each opted-in exhibitor logo. and must visit partner stands to have their ‘passport’ card stamped.
This initiative serves as a great icebreaker and provides an incentive for delegates to stop by and engage with your booth, while also offering a fun and memorable experience at the conference. It’s a simple, effective way to increase foot traffic to your stand and raise awareness about your company, product, or service.
Why Gamification Works at Booths
Gamification — using game-like elements in non-game contexts — has proven to be an effective strategy in boosting booth engagement. Here are some key statistics showing why this approach works:
- 85% of attendees are more likely to remember a brand that incorporates a gamified experience at an event.
- 78% of exhibitors report that gamification increases foot traffic to their booths.
- 70% of booth visitors are more engaged when interactive activities, like games or challenges, are involved.
Gamified experiences can lead to increased booth engagement by 30% or more, compared to traditional static displays
By participating in the Passport Around the EXPO, your booth becomes part of an engaging experience, increasing the likelihood of attendees stopping by, interacting with your team, and learning about your offerings.
How Does It Work?
Step 1: Participants receive a passport card upon arrival in their EuroSTAR Conference Swag Bag.
Step 2: Delegates visit partner stands throughout the EXPO and get their passport stamped.
Step 3: The challenge is completed once delegates collect all stamps.
The more stamps delegates collect, the more they’ll immerse themselves in the excitement and fun of the conference—and increase their chances of winning the very first ticket to next year’s EuroSTAR Conference!

Why Should You Participate?
Passport Around the EXPO isn’t just a way to engage delegates; it’s also a fantastic opportunity for your booth to stand out. By participating, you’ll be:
- Maximise Brand Exposure: Participating in the Passport Around the Expo puts your logo directly into the hands of every conference attendee. It’s a high-impact way to boost brand visibility and ensure your company is top-of-mind as delegates navigate the EXPO Hall
- Building Connections: It offers a great reason for delegates to stop and chat with you, providing an opening for meaningful conversations and relationship-building.
- Fun & Interactive: It makes your booth more interactive, turning a simple visit into an engaging experience that delegates will remember.
How Can You Get Involved?
The best part? Participation is completely free and optional. All you need to do is sign up, and we’ll take care of the rest — including providing the Passport cards and stamps. There’s no need for you to supply a prize; EuroSTAR has that covered. All you need to do is be ready to stamp passports and connect with attendees who stop by your stand!
This initiative is a fantastic way to bring a bit of excitement and fun to your EuroSTAR experience, while also boosting your visibility and creating new connections.
We Can’t Wait to See You!
So, if you’re exhibiting at the EuroSTAR Conference, don’t miss out on the Passport Around the EXPO initiative! It’s a fun and easy way to engage with delegates and make the most of your time at one of the largest and most prestigious testing conferences in Europe.
We look forward to seeing you at the conference!
Author

Clare Burke
EXPO Team, EuroSTAR Conferences
With years of experience and a passion for all things EuroSTAR, Clare has been a driving force behind the success of our EXPO. She’s the wizard behind the EXPO scenes, connecting with exhibitors, soaking up the latest trends, and forging relationships that make the EuroSTAR EXPO a vibrant hub of knowledge and innovation.
t: +353 91 416 001
e: clare@eurostarconferences.com