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Virtual Conference

EuroSTAR Keynote Spotlight: 5 talks you can’t miss

August 21, 2020 by Fiona Nic Dhonnacha

Our EuroSTAR keynote speakers are testing experts in automation, agile, DevOps, security, test strategy and much more. Don’t miss their online talks this November.

1. Develop a ‘Quality Narrative’ that Communicates the True Value of Quality | Ronald Cummings-John

EuroSTAR keynote Ronald Cummings-John dives into quality and asks some key questions: how can we change the way that people think and talk about quality in our business? What are the best ways to influence people within our company to ensure everyone has bought into the idea of quality?

Using worldwide companies such as Google, Etsy, Airbnb and Twitter as inspiration, he will take you through developing an internal narrative around quality that will help you build incredible products.

Key Takeaways:

  1. Learn how to develop a quality narrative that communicates the true value of your quality team throughout the company
  2. Influence those around you to buy into your narrative
  3. Align the different teams and their activities towards a shared goal to contribute to the overall growth of the company

View Talk

2. Unlock the Power of Testing in Production with Observability | Abby Bangser

Join Abby for examples and explanations on leveraging the dynamic duo of observability and testing in production: it’s the next step for empowering software teams to deliver high quality, high impact software with speed and confidence.

Abby believes in empowering delivery team members to contain, and track, the impact of changes as they make them.

Key Takeaways:

  1. Everyone is testing in production, but some people are looking at the results
  2. Testing in production can be done with care for a large impact
  3. Observability is another form of testability

View Talk

3. Let’s Talk About Problems | Michael Bolton

“Don’t come to me with problems; come to me with solutions.”

“Failure is not an option.”

“I don’t want to focus on finding bugs; I want to focus on preventing bugs.”

At one time or another, you’ve probably heard all of the above. As testers, we encounter bugs, issues, and obstacles every day. Yet, talking about problems can be uncomfortable, controversial, and embarrassing.

Michael Bolton will discuss how testers can talk about those things courageously and deal with them reasonably and responsibly.

View Talk

4. Real Life Stories of Microservices Testing | Tomasz Dubikowski 

Cloud-based microservice architecture has seized our tech world. The new approach promises a quick, convenient development of modular, reliable and, most importantly, easily scalable systems. Microservices, when done alright, solve a significant amount of issues we face while working with monolithic applications.

However, done incorrectly, it can bring more harm than good to your project. And that’s a quite common case, as we don’t have much experience with the new architectural approach, and we are still learning how to use microservices properly.

Key Takeaways:

  1. Get to grips with common testing challenges while moving to cloud-based, microservice architecture
  2. Learn about contract testing in microservice architecture
  3. Learn about end to end, performance and infrastructure testing

View Talk

5. AI Testing in the Wild | Jason Arbon

AI is impacting the world of testing today. AI-based test automation is testing everything from games, gig-economy and finance apps, platforms, app stores, and thousands of top apps every day. AI is testing desktop, mobile, and web apps. AI has been commercially compared with the value of manual regression testing teams from 10 to 100–and it’s come out on top. AI is starting to give people the time to focus on the more creative and fun testing problems.

Jason shares real-world examples demonstrating the limitations and pains of some AI approaches, as well as ways in which AI is doing testing even humans couldn’t have performed.

Key Takeaways:

  1. Visually see AI testing real-world apps, in the wild
  2. Understand the limitations and superpowers of AI-based testing today
  3. Understand how AI-based testing stacks up against traditional manual and automated testing

View Talk

Ready to learn more? Book your online ticket now and save €150.

Filed Under: EuroSTAR Conference, Virtual Conference Tagged With: EuroSTAR Conference

How to make the most of exhibiting at EuroSTAR Online

June 11, 2020 by Ronan Healy

Join these industry leaders in our Expo.

Exhibiting at EuroSTAR is one of the most cost-effective ways of getting your products and services in front of customers- as long as you’re ready to work hard to maximise your presence! On average, 75% of visitors to an exhibition are there to buy, or plan to buy in the future. The EuroSTAR audience is a highly qualified audience – so make sure your pitch is just right for them.

Exhibiting at EuroSTAR Online allows you to truly interact with potential customers and showcase your products to influential decision makers. Industry research and reports show that virtual events attract double the attendance of the previously planned live event.

To maximise on this opportunity, you first need to decide why you are exhibiting, and what you want to achieve. Have some specific, measurable targets in mind – for example,  get 300 qualified sales leads, or conduct 50 research interviews.

 Download Expo Brochure

Make sure your online presence is smart, attractive, visible and reflects well on your company. For physical events, it’s good to have one person in charge of every aspect of the event. EuroSTAR is happy to work with your whole team to familiarise you  with the virtual world.

Some studies suggest that 80% of stand success is down to your staff, so train them thoroughly and ensure they are working hard throughout the day. If you can invite people, do. Use social media, email messaging, and your website to get the message out and invite potential customers to your stand. Don’t forget, EuroSTAR Online has a free Expo Access ticket available to everyone. It is good to formulate a plan for how you will follow up all of your leads.

It’s important to let people know you are there during the conference – make the most of your virtual speaking slot, and run a prize giveaway to encourage visitors to your booth – we will provide you with all the reporting and analysis  information of those who visited and interacted with your booth! It’s easier than ever to get in-depth information on your prospective leads.

Standard best practices suggest asking open-ended questions to encourage prospects to talk about their business, issues and needs. Exhibiting at EuroSTAR Online offers you the ability to video chat with prospects at your booth.Similarly to physical events, your aim is to speak to as many prospects as possible.
Once you get the information of the visitors to your stand, have a clear nurture journey prepared. Listen to your prospect and sell the benefits, not the features, of your products or services. Make sure you can explain how your business can solve their problems. EuroSTAR Online is a three-day event, so have daily team debriefs to help you understand what you can do better the following day.

Classify all leads – don’t just take details; ensure you know who the person is and what they’re looking for, so your follow-up is personal and relevant. Remember why you are there – stay focused on your objectives. Talk less and listen more to draw more insights out of your prospect. At the end of the event, conduct a show debrief with the stand team, and identify what went well and what didn’t.
52% of EuroSTAR attendees are decision makers, so be sure to follow up leads with a personalised message or call. You may need to contact them on average six times before they convert. Make use of all the information you have gathered. For example, use attendee feedback to drive future product development.

I hope you’ve found this helpful, and keep an eye out for more articles on making the most of your partnership with EuroSTAR. If you have any questions, contact me at conor@eurostarconferences.com.

Sign up as a 2020 EuroSTAR Online Sponsor Here.

Filed Under: EuroSTAR Expo, Virtual Conference Tagged With: Expo

The 2020 EuroSTAR Programme is Here

May 11, 2020 by Fiona Nic Dhonnacha

The first speakers for EuroSTAR programme are announced! We’re so excited to share our biggest year yet.

Inspiring Keynotes

The EuroSTAR 2020 programme has been carefully crafted by our committee, and it’s going to be incredible. The keynote speakers are leading experts in their field, and ready to share their insights and experiences. Join Ronald Cummings-John on the true value of quality; Abby Bangser on unlocking the power of testing; and get help on your testing problems from Michael Bolton. We also have Jason Arbon talking AI testing limits (and superpowers!). Meanwhile, Tomasz Dubikowski gets real with microservices testing.

Interactive Tutorials

The programme also features half day intensive tutorials offering in-depth learning in the hottest testing topics. Fran O’Hara delves into agile, Fiona Charles shares powerful test techniques, Alan Richardson gets technical on web applications, and LOTS more. You’ll get actionable tactics to improve your work and get back to work motivated and refreshed.

Incredible Track Talks

The 2020 EuroSTAR programme keeps on giving and there are two days of track sessions, bursting with talented speakers ready to delight and inspire. Learn to thrive in test automation, deep dive into continuous delivery, learn new skills to become better testers, and lots more. Bring your curiosity. Take-home new perspectives.

Meet Some Great People

The community is still at the heart of EuroSTAR, and outside of the talks, the 2020 Online conference will include interactive sessions and conference favourites that you’ve come to expect. Solve problems at the Test Clinic, try some hands-on testing at the Test Lab and enjoy fun and games in the Community Huddle…all re-imagined for an online experience.

Ready to join us in November? Get your tickets here.

Filed Under: EuroSTAR Conference, Virtual Conference Tagged With: EuroSTAR Conference, speakers

EuroSTAR 2020: What, Why and Where (+ 5 Reasons You Can’t Miss It)

April 23, 2020 by Fiona Nic Dhonnacha

For the past 27 years, we’ve gathered the testing and QA community from all over Europe to bring you a conference that sparks inspiration, friendship and collaboration. EuroSTAR 2020 is being re-imagined… we’re bringing our incredible EuroSTAR speakers and talks online. It’s going to be our most ambitious programme yet.

What’s Different?

We might be changing the how, but we’re still delivering the same high energy, adrenaline-filled EuroSTAR experience: visionary speakers armed with insights, ideas and inspiration; interactive training tutorials; cool new testing tool demos; even more opportunities to connect and chat – all from your device.

Who will be there?

We have an impressive line-up taking shape and we can’t wait to share it with you! We’ve already introduced our first keynote line-up and our full programme launch is coming next week! Expect the best and brightest from the testing world. Of course, you’ll (virtually) bump fists with like-minded peers at online networking events. This is where you forget about the daily grind and start dusting off your ideas – here’s where they will flourish.

What about everything else?

It wouldn’t be EuroSTAR without your favourites, now newly imagined to ensure the best possible experience. Try the coolest software testing tools from worldwide brands at our Expo, ask our Test Doctors your most complex problems, and come visit Huddle – the heart of EuroSTAR. We’ll see you there for chats, fun games & lots, lots more.

Will Eurostar 2021 be back in person?

That’s a YES! EuroSTAR will be back in a European Conference Centre next year (currently a top secret!) This year, due to COVID-19, we are prioritising the health and safety of our community, partners and team, but in 2021, we can’t wait to welcome you back in person. As always, we’ll announce the Programme Chair for next year on the final day of the conference

5 Reasons You Can’t Miss EuroSTAR Online

5. Upskill & Sharpen your Knowledge

The EuroSTAR 2020 programme will be packed with content from Europe’s testing trailblazers. Expert sessions including inspiring keynotes, tutorials and buzzing track talks to get creativity flowing. You’ll be back at your desk filled with actionable ideas to apply to your work. Our live Q&A sessions means you get to pick our speakers’ brain and absorb lots of extra knowledge! Bonus – it’s all on demand after the conference.

4. Connect with a Global Network

Meet and jump into conversations with an even larger testing community online this year. The conference is a melting pot of creative people, and we’re excited to welcome a global audience to our online networking platforms. Talk it out, validate your ideas, or change your perspectives with people who tackle the same problems as you do – even from the other side of the world!

3. Solve your Testing Challenges

Bring your toughest and most complex questions to our testing experts: our community loves a challenge and you’ll connect with peers who have faced similar obstacles – and are just as excited about a solution. Our famous Test Clinic and Test Lab are re-imagined this year to curate an online experience to help you get all the answers you need.

2. Try Testing Tools from Global Companies

Stay on top of what’s coming next in testing tools, try some cool demos, and add new processes to your testing toolkit by getting involved in our Expo Hall. It draws some of the biggest companies in the world armed with all the latest testing tools. Don’t forget your virtual swag bag…

1. Bottom Line: Create YOUR vision

We are always asking delegates to share their feedback, and here’s one we love: after attending, a delegate decided he was going to ask tougher questions at work – which led to better results and a promotion! You’ll be motivated and ready to put YOUR vision into action at you work.

See the programme here, and check out our ticket options.

Got more questions? Check out our FAQ page for everything you need to know.

BUY TICKETS

Filed Under: EuroSTAR Conference, Virtual Conference Tagged With: EuroSTAR Conference

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