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EuroSTAR Expo

5 Top Tips To Convert Leads After An Event (+ Examples)

August 29, 2023 by Lauren Payne

We all know that following up with leads after exhibiting at a live event is crucial to converting potential customers into actual customers – while you are at the forefront of their minds.

For those of you who are new to follow ups or if this was your first time exhibiting at a live event, I’ve put together a number of tips and techniques, plus some email examples, to help set you and your company up with a successful follow-up strategy.

Clare’s 5 Top Tips

1. Act promptly

Time is of the essence when it comes to following up with leads post-event. Of course, there’s lots to follow up on once you get back to the office and work is piling up. However, it is recommended that exhibitors should aim to reach out to captured leads 3-5 days after an event while your brand and interactions are fresh in their memory – Attendees are often still on a high from a live event and are therefore more engaged.

According to Forbes, statistics show that the average response time for a lead is almost 47 hours, which they maintain is too long. It is well known that a lead requires 7-10 touches to convert. Consider diversifying your follow-up approach by using different channels of communication.

2. Personalise your communication

Personalised messaging resonates more effectively than that of a generic sale approach. Personalisation plays a key role in building stronger relationships with current and prospective leads. Refer to relevant discussions you had onsite at the live event to build rapport. This will help jog their memory and establish a connection. Adapt your communication approach based on the lead’s preferred communication method. Below is a simple and effective follow-up email example.

Subject: Connecting After EuroSTAR Conference – Let’s Keep the Conversation Going

Dear [First Name],

I hope this email finds you well. It was a pleasure meeting you at the EuroSTAR Conference last week. The event was truly inspiring, and it was great to connect with so many people who share a passion for quality assurance and software testing.

Our conversation about [specific topic or interest discussed] was particularly engaging, and I believe there’s a lot of potential for us to collaborate or share insights in the future. As we discussed, [briefly mention any action items or ideas from your conversation].

I’d love to schedule a brief call to delve deeper into our ideas and identify potential avenues for collaboration. Please let me know a few convenient dates and times, and I’ll accommodate your schedule.

Thank you once again for your insightful contribution and interest and I look forward to the opportunity of further engaging with you. Feel free to reach out via email or phone.

Wishing you a productive and successful month ahead.

Sign off with your full name, title, company, and contact information.

3. Express appreciation & gratitude

Start you follow up with light messaging to express gratitude for the lead’s time and interest during the event. This lets them know you value the opportunity to meet and talk with them and re-establish the connection that you had onsite. Below are 3 ways in which you can begin your follow up, expressing your gratitude to your newly sourced leads:

Option 1:

Hello [Lead’s Name],

I hope you’re settling back into your routine after the EuroSTAR Conference. I wanted to extend my gratitude for the engaging discussion we shared. Your insights were refreshing, and I’m thankful for the opportunity to connect with professionals like you in the industry.

Option 2:

Hello [Lead’s Name],

I trust you’re doing well since we crossed paths at the EuroSTAR Conference. I wanted to reach out and express my appreciation for the engaging conversation we had. Your perspectives were thought-provoking, and I’m excited about the potential for collaboration that we explored.

Option 3:

Hello [Lead’s Name],

I hope you’re settling back into your routine after the EuroSTAR Conference. I wanted to extend my gratitude for the engaging discussion we shared at the [company name] booth. Your insights were refreshing, and I’m thankful for the opportunity to connect with professionals like you in the industry.

4. Offer additional information

Where relevant, offer them additional information or resources. There may be whitepapers, product brochures, or case studies that may inform your offering relevant to the lead’s inquiry with you.

It was great to have the opportunity to discuss [insert reference to conversation you had] with you at EuroSTAR. From our conversation, I thought it might be helpful to send along some digital resources that may be of use to you and help answer any further questions [link to any relevant resources on your company’s website]

5. Measure & Optimise:

“You can’t measure what you don’t track” is a quote attributed to Peter Drucker, one of the most influential thinkers on management.

By tracking the success of your follow-up efforts and approach, you can later analyze the data and identify patterns across response rates, conversions and overall lead quality. This will help inform your future strategy and optimize your follow-up process, setting you and your team up for greater success!

Successful follow-up post event is about building meaningful relationships, providing value, and nurturing the leads you’ve gathered. By being timely with your follow-up, personalizing your communications and offering relevant and valuable information, you can increase your chances of converting your leads into loyal customers!

For more information on how EuroSTAR can help you achieve your business goals, check out the EuroSTAR 2024 EXPO brochure or book a call with me.

Clare Burke

EXPO Team, EuroSTAR Conferences

With years of experience and a passion for all things EuroSTAR, Clare has been a driving force behind the success of our EXPO. She’s the wizard behind the EXPO scenes, connecting with exhibitors, soaking up the latest trends, and forging relationships that make the EuroSTAR EXPO a vibrant hub of knowledge and innovation. 

t: +353 91 416 001 
e: [email protected] 

Filed Under: EuroSTAR Expo, Sponsor Tagged With: EuroSTAR Conference

What you can expect at the EuroSTAR 2021 Expo

September 16, 2021 by Fiona Nic Dhonnacha

The 29th annual EuroSTAR Conference is almost here, and we can’t wait to bring you 3 awesome days of testing, learning, and connecting with the global testing community.

A very important part of the conference is the Expo area: it’s a great place to visit between sessions, and draws some of the biggest companies in the world armed with solutions for you. Stay on top of what’s new in testing tools, check out tons of cool demos, get 1:1 help on video chat, add new processes to your testing toolkit… and of course, win prizes and bring home some cool swag.

Visit the Expo booths throughout the conference to find out how you can get your hands on the incredible prizes below – we’ll see you there!

A big thank you to our Platinum Partners Inspired Testing, Tricentis and Xray; Gold Sponsors Digitate, mabl, Saucelabs and Test Rail; and all our brilliant exhibitors. Check out all of our 2021 exhibitors.

Remember – you can save 20% on your EuroSTAR 2021 Ticket with one of our Expo Partner Codes – see their individual partner pages for more!
GET YOUR TICKET TO EUROSTAR

Inspired Testing

Platinum Partners at EuroSTAR 2021, Inspired Testing are a pure play testing company that can help you deliver exceptional software. Join Clinton, Lloyd and Steve at the Inspired Testing booth and enter their draw to win a Star Wars: Millennium Falcon Lego Set*.

Tricentis

The Tricentis team will be on hand to discuss and demonstrate how their AI-based, automation platform dramatically increases software release speed. They also have have a fantastic prize of Air-pods Pro* for attendees who enter their draw.

Xray

Helder, Ines and Tonislava are delighted to be back at EuroSTAR and they have a €100 Amazon gift card for one lucky visitor to their booth. Visit them during EuroSTAR and discover why Xray are the #1 Manual & Automated Test Management App for Quality Assurance in Jira.

GET YOUR TICKET TO EUROSTAR

Digitate

Call to the Digitate booth at EuroSTAR 2021 and enter their draw to win a subscription to Masterclass. Digitate is a leading software provider bringing agility, assurance, and resiliency to IT and business operations and their team are looking forward to meeting you.

Mabl

Mabl enables software teams to increase test coverage, speed up development and improve application quality. This is their third EuroSTAR and you’ll get to meet Eddie, Jordan, Reed and Leah. If you fancy a getaway, they have a €200 Airbnb gift card up for grabs.

Sauce Labs

Having run more than one billion tests on the Sauce Labs cloud, the team; Madeline, Frederico and Hector are looking forward to meeting everyone. They have some saucy swag* available for our EuroSTAR attendees so don’t forget to stop by and say hi!

Test Rail

The TestRail Team is excited to be part of EuroSTAR! Stop by TestRail’s booth to learn how to build a better testing process, increase coverage, and ship releases with more confidence (and enter to win your very own International Space Station Lego Set!).

GET YOUR TICKET TO EUROSTAR

Applause

If you like to shop online, you should chat with Tom and Niki from Applause as they have not one but four €50 Amazon Gift Cards to giveaway. Visit their booth and find out why Applause is a worldwide leader in enabling digital quality.

Eficode

The leading DevOps company in Europe, the Eficode team, Timo and Kalle, are excited to be exhibiting at EuroSTAR for the first time. They love learning as much as we do and have free seats for lucky attendees to access the Eficode Academy training!

EPAM

Win some cool EPAM merch including a mini screwdriver set & light, notebook camera cover, 8gb pendrive, pen, self-adhesive screen cleaner, 4000 mAh powerbank, variety of card holders, metal straw. Jozsef, Pavel and Elizaveta are looking forward to meeting you.

Global App Testing

Global App Testing is a trusted partner for Facebook, Google, Microsoft, Instagram and many more. Swing by to meet Daniel, Fahim and Michael during EuroSTAR 2021 and you could win a pair of VR Goggles*.

Inflectra

Join the Inflectra team at their booth and enter their draw for a pair of Apple Air-pods*. In addition to the cool prize you’ll hear what makes them a market leader in test management, test automation, application lifecycle management, and enterprise portfolio management space.

GET YOUR TICKET TO EUROSTAR

Leapwork

The Leapwork team will demonstrate how Leapwork breaks down the barriers between humans and computers with an entirely visual no-code system. Plus they have a RAINS backpack* & some swanky swag for the EuroSTAR attendees who enter their booth draw.

Noesis

The Noesis team will be on hand at EuroSTAR to discuss how their services and solutions support clients in digital transformation. This year they are offering a free trial of their NTX tool (Ngine Testing Experience) which you can claim on their booth.

Parasoft

Stop by the Parasoft booth at EuroSTAR and enter their draw to win an IPA tasting session* with a private virtual brewery tour for your team (up to 10 people).  Learn how Parasoft supports the embedded, enterprise, and IoT markets.

SmartBear

Cliodhna, Edwin and Colin are excited to chat with you about SmartBear tools; Swagger, Cucumber, ReadyAPI, Zephyr, TestComplete – used by 7 million developers, testers, and operations engineers. They have a €200 gift card for one lucky EuroSTAR attendee!

*Please note that photos are representations only. All prize details will be provided by each partner and these photos do not indicate the exact make or model of what is being provided.

The EuroSTAR Conference hosts the largest software testing expo of testing tools and service providers. You’ll get to meet and speak with a host of solutions providers who can help your team deliver on projects and achieve company targets. Chat with them in their virtual booth and stop by their demo sessions which offer learning opportunities to all attendees.

This is all part of three jam packed days at EuroSTAR 2021. Kicking off on Tuesday 28th September with 14 half day tutorials, followed by Wednesday and Thursday’s line up of inspiring keynote speakers, energetic lightning talks, engaging track talks from across the globe and a wide variety of bonus community sessions.

EuroSTAR Limited Edited T-Shirts

On top of all of the fantastic partner giveaways at EuroSTAR this year, we also have a number of limited edition EuroSTAR 2021 ‘Engage’ t-shirts. If you want to get your hands on one of these, watch out for pop up opportunities during all 3 days of the conference. Hint… the more you engage the more chance you’ll have 🙂

If you haven’t yet bought your ticket, check out our Expo partner pages linked about for a 20% discount code.

See you there!

Filed Under: EuroSTAR Conference, EuroSTAR Expo, Virtual Conference Tagged With: Expo

6 strategies for building AI-based software

October 1, 2020 by Fiona Nic Dhonnacha

Building AI-based software

Developing software that incorporates artificial intelligence (AI) can be unpredictable, and you need a unique set of knowledge and skills to code, test, and make sense of the data. What’s more, tuning the system can take time, and the decisions AI-based software makes can sometimes be difficult to explain.

My organization specializes in developing software test automation tools that help users develop tests that run on different platforms, such as desktop computers and mobile devices. We wanted to make it even easier to write and run these tests, and avoid having to customize the test for each platform.

Our research led to adopt natural-language processing, which allows users of our software to describe a test using simple English, and computer vision with optical character recognition to identify the objects on a screen.

Here are the lessons we learned that you can apply as you incorporate AI concepts into your products.

Make data an integral part of planning

An artificial neural network (ANN) is a layered structure of algorithms designed to use data to make intelligent decisions without human intervention. We incorporated an ANN in our system, fed it with hundreds of thousands of data samples, and let it do its magic to make informed decisions.

In a system that’s heavily based on data, planning is essential. We had to address:

  • What data we needed to train the model
  • How to acquire, clean and classify that data
  • How to obtain additional data from customers

This required expanding the role of the product management team, which traditionally focuses on the features and capabilities of the product, to include overseeing the data-related aspects of the system. That included defining the scope of the data, the acceptance criteria for the data, and how data was to be used within our AI models.

Lesson learned: Data must be front and center of everything your team does, and your product managers must become familiar with the AI techniques your team is using in order to ensure consistency and reliable outcomes.

Decouple the AI model from your product

Developing and tuning an AI model can take a long time. If your application is tied closely to the model, you can only progress at the speed of the model’s development.

The AI model should be decoupled from the rest of the system and treated as a separate pipeline. This allows each piece of the system to progress at its own pace, and you can apply updates to the AI model independently. This has two key benefits:

  • You can develop and test your main product independently of the model, giving you fast feedback on product features unrelated to the AI portion of the product, and you can continue developing and training the AI model without being impeded by unrelated issues, such as a code change to the main product that breaks the build and holds everyone up until it’s resolved.
  • You can release your main product and the AI model at different cadences. This is particularly significant for users of our on-premises product, since they can install the product once and apply subsequent updates to the AI model without going through an extensive upgrade process. Given that the nature of AI models is to continuously learn, adapt, and improve, this is an important capability that allows our users to stay on the cutting edge of AI without having to wait for updates to the entire product.

Designing the system correctly to allow the AI model to be developed and deployed separately is a crucial capability that you should tackle early. Our release timeline now consists of two parallel timelines; one for the product, and one for the AI model updates.

Create cross-functional, multi-disciplinary teams

After we decoupled the AI model from the main product, our teams could develop and test it independently. But we also needed to test the system as a whole, with all of the components deployed and working together. For effective end-to-end testing, you need expertise in both AI and software testing.

We created cross-functional teams that included software engineers, data scientists, data analysts, testers, architects, and the product manager. This gave us the best of both worlds—we have experts in designing and developing AI models working alongside our software engineering and software testing specialists. In this way we can leverage the knowledge and experience of the entire team to develop, test, and deliver each component independently, as well as test the entire system holistically.

This approach has helped to cross-pollinate specialized knowledge across the team, so that our developers and testers have come to understand AI better, and our AI experts have learned to become better developers and testers.

Understand that explaining results in an AI system can be challenging

We like to think of our deep learning system as a black box that knows how to think and make decisions, but sometimes it makes decisions we weren’t expecting. When a regular software system does something unexpected, you can debug it. It might take time, but you’ll figure it out. But in an AI system, it’s almost impossible to determine the combinations and sequences of data and logic that led to a decision.

Lesson learned: The most efficient way to influence a model’s decisions is through supervised trial and error, coupled with guidance from the AI experts who understand how the model works, and who can guide the learning and tuning process toward more accurate results.

Expect longer cycle times when building the product

Traditional software products compile quickly—even large enterprise software products complete a build in no more than a few hours.

AI models are different. Training a neural net first involves gathering data samples, and then cleaning and tagging the data, which can take days, depending on the quantity and quality of the data you need. Only then can you start the training process, which can take several days for each training cycle. In our case, it takes about three days on a machine with a powerful processor to train just one model.

This is a major motivation for splitting the AI model out from the rest of the product, reducing dependencies and making it a separate and independent pipeline, as discussed above.

Retrain your AI models with customer data

It’s impossible to achieve 100% accuracy and zero defects in an autonomous, continuously improving, self-learning system. We train our AI models extensively in our own labs, but when the model is exposed to the customers’ environment, it has to make decisions about something it may not have seen before. The most effective way to tune the system so that it makes the best decisions is to augment the model’s training data with the customer’s data.

We work with our customers to improve the accuracy of our systems in their environments by obtaining their approval to use their data to retrain and optimize our models. This helps the model make better decisions, and creates better outcomes for our customers.

Apply these strategies to your own AI development

The software industry is undergoing an AI revolution, and vendors are adding new AI capabilities to their products every day. My organization has made significant adjustments to the way we develop and deliver software, and we have restructured our teams to include experts in AI—something you’ll need to do as well. We also work more closely than ever with our customers to learn from their environments and improve their outcomes.

AI development might be challenging, but it’s worthwhile. If you’re joining the AI revolution, make sure you apply these strategies to your software development process to get the most out of it for your team, your product, and your users.

This story was originally published on TechBeacon.

Want to know more about AI and how to apply it to your software testing? Check out EuroSTAR Online – we’ve got a programme packed with all of the topics you care about.

                                                 ——————————————————————————————–

Jecky Toledo, esearch and Development Director at Micro FocusAuthor: Jecky Toledo, R&D Director, Micro Focus, Functional Testing

As Research and Development Director at Micro Focus, Jecky Toledo leads the groups responsible for the company’s functional testing and mobile testing portfolios. He has 20 years’ experience building and managing development teams using various methodologies, practices and delivery methods. Most recently, he has been leveraging the power of artificial intelligence and the transformation that AI-based systems bring to the entire software development lifecycle. Jecky trains in martial arts in his spare time, and is a father of three.

Filed Under: EuroSTAR Conference, EuroSTAR Expo, Virtual Conference

How to make the most of exhibiting at EuroSTAR Online

June 11, 2020 by Ronan Healy

Join these industry leaders in our Expo.

Exhibiting at EuroSTAR is one of the most cost-effective ways of getting your products and services in front of customers- as long as you’re ready to work hard to maximise your presence! On average, 75% of visitors to an exhibition are there to buy, or plan to buy in the future. The EuroSTAR audience is a highly qualified audience – so make sure your pitch is just right for them.

Exhibiting at EuroSTAR Online allows you to truly interact with potential customers and showcase your products to influential decision makers. Industry research and reports show that virtual events attract double the attendance of the previously planned live event.

To maximise on this opportunity, you first need to decide why you are exhibiting, and what you want to achieve. Have some specific, measurable targets in mind – for example,  get 300 qualified sales leads, or conduct 50 research interviews.

 Download Expo Brochure

Make sure your online presence is smart, attractive, visible and reflects well on your company. For physical events, it’s good to have one person in charge of every aspect of the event. EuroSTAR is happy to work with your whole team to familiarise you  with the virtual world.

Some studies suggest that 80% of stand success is down to your staff, so train them thoroughly and ensure they are working hard throughout the day. If you can invite people, do. Use social media, email messaging, and your website to get the message out and invite potential customers to your stand. Don’t forget, EuroSTAR Online has a free Expo Access ticket available to everyone. It is good to formulate a plan for how you will follow up all of your leads.

It’s important to let people know you are there during the conference – make the most of your virtual speaking slot, and run a prize giveaway to encourage visitors to your booth – we will provide you with all the reporting and analysis  information of those who visited and interacted with your booth! It’s easier than ever to get in-depth information on your prospective leads.

Standard best practices suggest asking open-ended questions to encourage prospects to talk about their business, issues and needs. Exhibiting at EuroSTAR Online offers you the ability to video chat with prospects at your booth.Similarly to physical events, your aim is to speak to as many prospects as possible.
Once you get the information of the visitors to your stand, have a clear nurture journey prepared. Listen to your prospect and sell the benefits, not the features, of your products or services. Make sure you can explain how your business can solve their problems. EuroSTAR Online is a three-day event, so have daily team debriefs to help you understand what you can do better the following day.

Classify all leads – don’t just take details; ensure you know who the person is and what they’re looking for, so your follow-up is personal and relevant. Remember why you are there – stay focused on your objectives. Talk less and listen more to draw more insights out of your prospect. At the end of the event, conduct a show debrief with the stand team, and identify what went well and what didn’t.
52% of EuroSTAR attendees are decision makers, so be sure to follow up leads with a personalised message or call. You may need to contact them on average six times before they convert. Make use of all the information you have gathered. For example, use attendee feedback to drive future product development.

I hope you’ve found this helpful, and keep an eye out for more articles on making the most of your partnership with EuroSTAR. If you have any questions, contact me at [email protected].

Sign up as a 2020 EuroSTAR Online Sponsor Here.

Filed Under: EuroSTAR Expo, Virtual Conference Tagged With: Expo

Expo Hero Winners

June 24, 2019 by Suzanne Meade

The EuroSTAR Conference experience is second to none. For over 25 years, EuroSTAR has provided a welcoming space for the largest European gathering of testers and quality assurance professionals.

In addition to the unbeatable learning sessions, EuroSTAR encompasses the largest Software Testing Expo in Europe. Within the Expo, each company that exhibits also contributes to the overall atmosphere of the conference. Over the years, many Expo partners have helped to enhance the delegate experience with unique activities and experiences.

This year, we wanted to ‘up the game’ so we put it to the testing community of test tool and service providers to tell us what unique activities or experiences they could bring to #EuroSTARConf 2019. We raised the stakes by offering an Expo exhibitor package worth €5,500!

Wow did the community respond!!!

We received so many entries and suggestions it was a massively difficult decision for the team to decide the winner. Eventually after hours locked away in a boardroom (with no coffee!!!), the winner was announced …

2019 EuroSTAR Expo Heroes
mabl logo

We are delighted to be welcoming mabl to the EuroSTAR Software Testing Conference in Prague. We loved their energy and approach to the challenge and know our delegates will too! The team at mabl really thought about the experience element and they also took note of our 2019 conference theme of ‘Working Well’.

Working Well is about balance. Software engineers, QA professionals and testers need to be able to “balance” speed and quality, particularly in DevOps. To help emphasise the need for balance (and keeping it fun), mabl are going to have a balance board at their Expo booth.

Yes, you read that correctly! All EuroSTAR attendees can try it out and see if they can balance successfully! There are raffle tickets given to all successful balancers with a cool prize up for grabs at the end. The longer you stay on, the more raffle tickets you are given! How fun is that?

We loved this idea and how it fits with the conference and our eternal search for balance in this hectic working world. We hope you will join us in Prague and pay a visit to the mabl booth in the EuroSTAR Software Testing Expo.

mabl balance board

mabl will be joining a wide range of test tool and services providers at EuroSTAR – check out the additional Expo partners.

If you haven’t been before, the annual EuroSTAR Software Testing Conference is an amazing celebration of the craft of testing in Europe. It is the largest conference on testing in Europe with the biggest variety of topics. The conference takes place in November in a different European city each year. The conference is held over 4 days with over 60+ sessions including tutorials, workshops and talks as well as non-stop networking.

At EuroSTAR, we believe in the power of community and we help the testing community to build powerful connections!

Filed Under: EuroSTAR Conference, EuroSTAR Expo, Test Automation, Uncategorized Tagged With: Expo, software testing conference, software testing tools, software tools, Test Automation

Automation Tools you’ll find at EuroSTAR 2019

June 20, 2019 by Fiona Nic Dhonnacha

The EuroSTAR Conference is home to Europe’s Largest Software Testing Expo, attracting the leading testing tool and services providers each year with over 1,000 software testing & QA professionals attending. 

Delegates get the most out of their EuroSTAR experience when they visit the Expo and meet the excellent partners showcasing their testing tools and services.  You will discover new automation tools and services that will benefit your day to day work, your company’s goals and objectives and find news ways to improve working well practices for you and your team.

Here are some of the top automation tools that you will find at the EuroSTAR Software Testing Expo:

Adaptavist Test Management for Jira is on of the top-rated Atlassian Jira app for quality assurance and test management. It’s a full-featured, enterprise test case management solution that is seamlessly integrated in Jira. It offers end-to-end traceability across issues, requirements, test cases, and execution. Test Management for Jira has been designed to meet the needs of testers, developers, QA directors and Jira admins. There is no need to switch between environments as you can do everything right inside Jira. 

Applitools provides commercial-grade, visual AI-based test cloud that validates application under interfaces in a fully automated manner. It is built to test all the elements that appear on a screen with just one line of code. Using AI powered cognitive vision, you can automatically verify that your web or mobile app appears correctly across all devices, all browsers and all screen sizes.

Inflectra: SpiraTest is a test management software that lets you create and run all of your tests from a single QA powerhouse. Easily generate tests from requirements, and bugs from tests.

Jamo Solutions– Jamo Automator is a code-less cloud-based tool that allows the user to focus on the tester without needing a develop implementation. It uses an artificial intelligence-based engine to recognize uniquely UI objects. This tool facilitates the creation of automated test cases, report reading and test case maintenance.

JetBrains creates professional software development tools for coding in Java, Kotlin, C#, C++, Ruby, Python, PHP, JavaScript and more languages, as well as advanced team collaboration tools. By automating routine checks and corrections, their products speed up production, freeing developers to grow, discover and create.

Leapwork: is a great solution provider for intelligent, out-of-the-box software automation that everyone can use. With its unique visual flow designer, the LEAPWORK Automation Platform hides all unnecessary complexity from the end-user, works across technologies, and comes with on-demand, personal support from automation experts. With their tool, build automated tests from day one with codeless UI automation & eliminate the maintenance burden that’s holding back QA.

Mabl is changing the way QA is done with an auto-healing automation framework and cloud-based test infrastructure that eliminates the burden of test script and infrastructure maintenance. mabl is delivered as a robust, codeless, intelligent, all-in-one platform that allows QA teams to test continuously and at scale in DevOps. Using proprietary machine learning models to automatically identify application issues like visual regressions, increased latency, javascript errors, broken links and more, mabl brings traditional UI and regression testing to the modern age

Maveryx is a Test Automation Company that provides world-class innovation in software testing and automation to help improving quality of software applications, reducing complexity, saving time and costs. The Maveryx Test Automation Framework is an automated functional, regression, GUI, data-driven and keyword-driven testing tool. It provides powerful and easy-to-use automated capabilities to beginners (scriptless) and experts (scripting) for testing a wide range of Desktop and Web applications. This tool eliminates the need for recording actions, GUI Maps, Object Repositories and so on, cutting the connected expensive maintenance costs.

Microfocus provides critical tools to build, operate, secure and analyse an enterprise in a constantly changing world. useMango™ is a functional test automation tool that integrates with HPE ALM to test Oracle EBS, SAP GUI, and web applications. For organisations implementing, upgrading, patching or enhancing SAP, Oracle EBS, and web applications who are dissatisfied with their current level of test automation.

Parasoft SOAtest brings artificial intelligence and machine learning to functional testing to support users test applications with multiple interfaces, in-turn allowing simple end-to-end testing. The efficiency of Parasoft SOAtest can transform the functional testing artifacts into security and performance test, while building a foundation of automated tests to execute as part of Continuous Integration and DevOps pipelines.

Progile – TestResults.io automation service provider provide access to Test Automation by delivering Automated Testing to small, medium and highly regulated businesses such as MedTech. This service allows these companies to automate their regression, performance & stability tests as well as their live monitoring in a plug & play fashion combined with a simple pay-as-you-go approach.

Sauce Labs is one of the world largest cloud-based platforms for automated testing of web and mobile applications. Sauce labs enables companies to accelerate software development cycles, improve application quality and deploy with confidence over a vast range of browsers and OS platforms. They provide services to Fortune 500 businesses, worldwide.

Smart Bear – TestComplete is an automated UI testing tool that makes it fast and easy to create, maintain, and execute functional tests across desktop, web, and mobile applications. It can increase test coverage and ensure you ship high-quality, battle-tested software.

Xray is a highly rated manual & automated test management app for Quality Assurance in Jira. Developed by Xpand IT, a Platinum Atlassian Solution Partner, it’s a full-featured tool that lives inside and seamlessly integrates with Jira. Its aim is to help companies improve the quality of their products through effective and efficient testing.  Xray integrates directly with the leading SDLC software: Jira. With your development and test teams working in the same tool, you never ship untested or broken code again.

If you are interested in showcasing your company at the 2019 EuroSTAR Conference, download the Expo Brochure today.  Limited spaces left for this years event.  We look forward to welcoming you to Prague, this November!

Filed Under: EuroSTAR Conference, EuroSTAR Expo, Test Automation Tagged With: blog, software testing conference, software tools, Test Automation

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